The Advanced Data Enterprise is a project from Splunk, which turns data into doing. Splunk technology is designed to investigate, monitor, analyze and act on data at any scale.

State of Data Innovation 2021

Learn how data maturity helps organizations innovate faster, better and smarter.

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Welcome to the Advanced Data Enterprise

An interactive visualization of how data powers organizations of all shapes and sizes, across every floor and every team.

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How much does data matter for enterprises today?

Take a tour to see how data improves productivity and profitability across an advanced data enterprise.

  • 6Executive Level

    Where decisions shape the product road map, digital transformation initiatives, customer outcomes and, ultimately, the bottom line

    Visit
  • 5Sales

    Where the sales team looks for opportunities and develops rapport with existing and new customers; organizes customer-facing presentations and forecasts future sales

    Visit
  • 4Service and Support

    Where the service and support teams solve customer concerns, track customer behavior, collect feedback and streamline support processes

    Visit
  • 3Software Engineering/App Dev

    Where new products and services are built, and new features, updates and fixes are brought to life

    Visit
  • 2IT

    Where the IT team procures and manages software, deploys it in a stable infrastructure, and supports/improves systems to ensure the success of users

    Visit
  • 1Security Operations Center

    Where incidents are detected, investigated and resolved, and where the security team oversees compliance and identity management

    Visit
  • LLobby

    The ground floor

    Visit
Elevator
Learn About Key Initiatives & Outcomes
Learn About Key Data Sources
Learn About Customer Stories
Learn About Relevant Splunk Solutions

Key Initiatives and Outcomes

Hybrid-multicloud evolution

Optimize performance of IT systems by modernizing infrastructure; extend visibility, monitoring and control across private and public clouds using distributed microservices-based workloads

Improve operational efficiency

Integrate management tools to quickly identify and fix issues, achieve cost efficiencies and proactively prevent service disruption

Remote work enablement

Address IT's need for improved visibility to ensure that remote work access is performant and secure

Key Data Sources

Logs, metrics and traces

Data types that are key to achieving observability

Network data

Data related to network usage and performance, including traffic patterns, latency, usable bandwidth, etc.

System data

Data collected from IT systems like servers and storage arrays relating to their utilization, health and performance

Analytics data

Data collected and aggregated to generate insights and guide actions to improve IT operations

Case management

Help desk tickets, alerts recording details of incidents and responses

Customer Stories

Care.com Refactors Monoliths Into Microservices With Splunk Observability

Care.com experienced faster problem resolution and accelerated releases.

Learn More >

TransUnion Invests in Enterprise Monitoring, Machine Learning

With full visibility into its end-to-end transaction flow, the financial services company experienced improved service availability and security.

Learn More >

Relevant Splunk Solutions

Splunk Infrastructure Monitoring

Delivers real-time infrastructure monitoring and troubleshooting for all environments — on-prem, hybrid or multicloud

Learn More >

Splunk ITSI

Provides end-to-end service visibility and streamlined incident resolution

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Splunk Real User Monitoring

Makes identifying and eliminating customer-facing issues across entire architectures faster

Learn More >

Splunk APM

Application monitoring that elevates the user experience

Learn More >
2IT

Where the IT team procures and manages software, deploys it in a stable infrastructure, and supports/improves systems to ensure the success of users

  • 6Executive Level

    Where decisions shape the product road map, digital transformation initiatives, customer outcomes and, ultimately, the bottom line

    Visit
  • 5Sales

    Where the sales team looks for opportunities and develops rapport with existing and new customers; organizes customer-facing presentations and forecasts future sales

    Visit
  • 4Service and Support

    Where the service and support teams solve customer concerns, track customer behavior, collect feedback and streamline support processes

    Visit
  • 3Software Engineering/App Dev

    Where new products and services are built, and new features, updates and fixes are brought to life

    Visit
  • 2IT

    Where the IT team procures and manages software, deploys it in a stable infrastructure, and supports/improves systems to ensure the success of users

    Visit
  • 1Security Operations Center

    Where incidents are detected, investigated and resolved, and where the security team oversees compliance and identity management

    Visit
  • LLobby

    The ground floor

    Visit
Elevator
Learn About Key Initiatives & Outcomes
Learn About Key Data Sources
Learn About Customer Stories
Learn About Relevant Splunk Solutions

Key Initiatives and Outcomes

Better identify ideal customers/prospects

Give sales teams the right data to improve prospecting and people management

Increase pipeline and forecasting accuracy

Refine pipeline stages and accurately track activity to better equip sales teams

Create more upsell and cross-sell opportunities

Predict each customer’s likelihood of responding to a cross-sell or upsell offer

Key Data Sources

In-store/online sales data

Volume of sales of specific products and services across channels

Competitive intelligence

Data related to competitors including pricing, market share, product advantages and deficiencies

Market share

Percent of sales controlled by the company or product

Referral activity

Data that shows where and why sales opportunities originated

Call/meeting logs

Data that tracks customer engagements, activities and outcomes with individuals on the sales team

Customer Stories

Networld Gains Real-Time Business Insight Into Web Data for Fast Decision-Making

With just a few clicks, the Networld team knows overall sales performance, top product categories and more.

Learn More >

Ferguson Enhances Customer Service, Profits With Splunk Cloud

Access to individual buyer needs helped Ferguson improve customer satisfaction.

Learn More >

Relevant Splunk Solutions

Splunk Enterprise

Turn data into answers with intuitive, machine-learning-powered analytics

Learn More >

Splunk Cloud Platform

Search, analyze, visualize and act on your data with a flexible, secure and cost-effective data platform service

Learn More >
5Sales

Where the sales team looks for opportunities and develops rapport with existing and new customers; organizes customer-facing presentations and forecasts future sales

  • 6Executive Level

    Where decisions shape the product road map, digital transformation initiatives, customer outcomes and, ultimately, the bottom line

    Visit
  • 5Sales

    Where the sales team looks for opportunities and develops rapport with existing and new customers; organizes customer-facing presentations and forecasts future sales

    Visit
  • 4Service and Support

    Where the service and support teams solve customer concerns, track customer behavior, collect feedback and streamline support processes

    Visit
  • 3Software Engineering/App Dev

    Where new products and services are built, and new features, updates and fixes are brought to life

    Visit
  • 2IT

    Where the IT team procures and manages software, deploys it in a stable infrastructure, and supports/improves systems to ensure the success of users

    Visit
  • 1Security Operations Center

    Where incidents are detected, investigated and resolved, and where the security team oversees compliance and identity management

    Visit
  • LLobby

    The ground floor

    Visit
Elevator
Learn About Key Initiatives & Outcomes
Learn About Key Data Sources
Learn About Customer Stories
Learn About Relevant Splunk Solutions

Key Initiatives and Outcomes

Achieve 360-degree views of each customer

Avoid silos and give teams 360-degree customer visibility into brand interactions

Remove friction from customer interactions

Engage in customers' preferred communication channels and provide self-service support — including FAQs, knowledge bases, chatbots

Pivot customer service to a profit center

Provide service agents with tools that provide real-time customer data

Invest in customer support automation

Use insight into common customer questions and needs to build AI-assisted chat and self-service workflows

Key Data Sources

Loyalty data

Data consumers allow brands to gather about them in exchange for more relevant or compelling offers

Omnichannel support records

Data on how customers interact with a brand across all communication channels

IoT/device telemetry data

Data related to customer usage patterns and preferences

Agent insights

Data gleaned by customer service and support agents during customer interactions

In-store/online sales data

Volume of sales of specific products and services across channels

Customer Stories

Domino's Ingredients for Exceptional Customer Experience

The largest pizza chain in the world takes a data-first approach to everything, from security operations to daily customer interactions.

Learn More >

Operational Visibility Into Real-Time Payments Improves Customer Experience at Cuscal

Proactive monitoring enables Cuscal to pre-empt any client issues.

Learn More >

BookMyShow Uses Data to Amplify Innovation, Improve Customer Experience

The ticket company now has an instant overview of system health and customer behavior.

Learn More >

Relevant Splunk Solutions

Splunk Enterprise

Turn data into answers with intuitive, machine-learning-powered analytics

Learn More >

Splunk Real User Monitoring

Get full visibility into end-user experience

Learn More >
4Service and Support

Where the service and support teams solve customer concerns, track customer behavior, collect feedback and streamline support processes

  • 6Executive Level

    Where decisions shape the product road map, digital transformation initiatives, customer outcomes and, ultimately, the bottom line

    Visit
  • 5Sales

    Where the sales team looks for opportunities and develops rapport with existing and new customers; organizes customer-facing presentations and forecasts future sales

    Visit
  • 4Service and Support

    Where the service and support teams solve customer concerns, track customer behavior, collect feedback and streamline support processes

    Visit
  • 3Software Engineering/App Dev

    Where new products and services are built, and new features, updates and fixes are brought to life

    Visit
  • 2IT

    Where the IT team procures and manages software, deploys it in a stable infrastructure, and supports/improves systems to ensure the success of users

    Visit
  • 1Security Operations Center

    Where incidents are detected, investigated and resolved, and where the security team oversees compliance and identity management

    Visit
  • LLobby

    The ground floor

    Visit
Elevator
Learn About Key Initiatives & Outcomes
Learn About Key Data Sources
Learn About Customer Stories
Learn About Relevant Splunk Solutions

Key Initiatives and Outcomes

Cloud-based security analytics

Create a central repository for data generated by numerous security tools, providing cost efficiency, scale and flexibility

Automation to free up security analyst time/accelerate detection and response

Allow security analysts to focus on priority alerts and complex threat detection

Shift left, implement DevSecOps

Embed and automate application security capabilities earlier in the software development life cycle

Key Data Sources

Network activity/security events

Data and alerts generated by security controls (such as firewalls, IDS/IPS, net flow) to identify potential security incidents

Threat intelligence feeds

Streams of data related to potential or current threats to an organization’s security, including free indicator feeds, paid feeds and bulletins

Endpoint activity

Data collected from devices about user activity, analyzed to detect threat patterns and generate alerts

Identity and access data

Data generated from users' application usage patterns, which are analyzed to identify suspicious user behavior

Case management/ticketing data

Data related to help desk tickets, alerts and incidents

Customer Stories

McGraw Hill Amplifies Security Efficiency With Splunk SOAR

The company now sees faster response times and increased ROI.

Learn More >

Norlys Accelerates Incident Response to Save 35 Hours Every Week

The energy giant has integrated threat intelligence, automated repetitive tasks and centralized investigations.

Learn More >

Slack Unlocks Data to Empower Collaboration

The company now verifies security across all products and applications for its more than 12 million daily active users.

Learn More >

Transforming Intel’s Security Posture With Innovations in Data Intelligence

Intel partnered with Splunk to hunt the most sophisticated threats.

Learn More >

Relevant Splunk Solutions

Splunk Enterprise Security

Combats threats with actionable intelligence and advanced analytics at scale

Learn More >

Splunk SOAR

Provides security orchestration, automation and response for the modern SOC

Learn More >

Splunk User Behavior Analytics

Secures against unknown threats through user and entity behavior analytics

Learn More >
1Security Operations Center

Where incidents are detected, investigated and resolved, and where the security team oversees compliance and identity management

  • 6Executive Level

    Where decisions shape the product road map, digital transformation initiatives, customer outcomes and, ultimately, the bottom line

    Visit
  • 5Sales

    Where the sales team looks for opportunities and develops rapport with existing and new customers; organizes customer-facing presentations and forecasts future sales

    Visit
  • 4Service and Support

    Where the service and support teams solve customer concerns, track customer behavior, collect feedback and streamline support processes

    Visit
  • 3Software Engineering/App Dev

    Where new products and services are built, and new features, updates and fixes are brought to life

    Visit
  • 2IT

    Where the IT team procures and manages software, deploys it in a stable infrastructure, and supports/improves systems to ensure the success of users

    Visit
  • 1Security Operations Center

    Where incidents are detected, investigated and resolved, and where the security team oversees compliance and identity management

    Visit
  • LLobby

    The ground floor

    Visit
Elevator
Learn About Key Initiatives & Outcomes
Learn About Key Data Sources
Learn About Customer Stories
Learn About Relevant Splunk Solutions

Key Initiatives and Outcomes

Optimizing user experience

Develop new features and capabilities to drive differentiated experiences and, ultimately, better user experience

Embracing container-based microservices architectures

Modify individual features and capabilities without needing to rewrite the entire application by using loosely coupled services instead of monolithic applications

Plan and design for the future

Provide developers real-time data on user experience and usage patterns, and automate troubleshooting and response

Key Data Sources

Resource consumption data

Data that shows an application's (or microservice's) compute, storage and networking consumption

API data

Data related to how an application communicates with another application (or microservices)

Bug data

Data related to how many bugs are identified, how they are fixed, and how quickly they are fixed

Performance data

Data related to how applications or microservices are performing (availability, latency, etc.) and the resulting user/digital experiences

Customer data

Data related to customer interactions with applications, features used (or not), and data input into application

Customer Stories

Care.com Refactors Monoliths Into Microservices With Splunk Observability

The family care platform company holistically understands its entire environment to find and fix errors faster.

Learn More >

Quantum Metric Experiences 96% Faster Application Development With Splunk

The company has clear visibility into their architecture to better fulfill customer needs.

Learn More >

Hyatt Reduces MTTR and Gives Developers More Time to Innovate

Real-time, enterprise-wide insights have helped Hyatt quicken troubleshooting and improve guest experience.

Learn More >

Relevant Splunk Solutions

Splunk Observability Cloud

Solve problems in seconds with the only full-stack, analytics-powered and OpenTelemetry-native Observability Cloud

Learn More >
3Software Engineering/App Dev

Where new products and services are built, and new features, updates and fixes are brought to life

  • 6Executive Level

    Where decisions shape the product road map, digital transformation initiatives, customer outcomes and, ultimately, the bottom line

    Visit
  • 5Sales

    Where the sales team looks for opportunities and develops rapport with existing and new customers; organizes customer-facing presentations and forecasts future sales

    Visit
  • 4Service and Support

    Where the service and support teams solve customer concerns, track customer behavior, collect feedback and streamline support processes

    Visit
  • 3Software Engineering/App Dev

    Where new products and services are built, and new features, updates and fixes are brought to life

    Visit
  • 2IT

    Where the IT team procures and manages software, deploys it in a stable infrastructure, and supports/improves systems to ensure the success of users

    Visit
  • 1Security Operations Center

    Where incidents are detected, investigated and resolved, and where the security team oversees compliance and identity management

    Visit
  • LLobby

    The ground floor

    Visit
Elevator
Learn About Business Success
Learn About Security Realities
Learn About The Necessity of Observability
Learn About Internal Transformation

Business
Success

Data innovators are more profitable, productive and successful.

more revenue from their own data as their competitors.

of data innovators have improved speed/quality of decision-making through better data use.

as likely to exceed customer retention goals.

Security
Realities

Security is harder than ever — but automation, analytics and additional data-driven strategies can help.

of organizations enrich their security analytics with other data sources.

of security and IT leaders report that remote workers are harder to secure.

of organizations say they’re increasing security spending this year.

The
Necessity of
Observability

Observability leaders come out on top in a more complex, more multicloud-dominated world.

more likely to report strong success with digital transformation.

better visibility into their security posture, versus lagging organizations.

60% more new products developed in the last 12 months.

Internal
Transformation

Leaders in data innovation are two to three times as likely as beginners to say they have fundamentally changed.

6Executive Level

Where decisions shape the product road map, digital transformation initiatives, customer outcomes and, ultimately, the bottom line

  • 6Executive Level

    Where decisions shape the product road map, digital transformation initiatives, customer outcomes and, ultimately, the bottom line

    Visit
  • 5Sales

    Where the sales team looks for opportunities and develops rapport with existing and new customers; organizes customer-facing presentations and forecasts future sales

    Visit
  • 4Service and Support

    Where the service and support teams solve customer concerns, track customer behavior, collect feedback and streamline support processes

    Visit
  • 3Software Engineering/App Dev

    Where new products and services are built, and new features, updates and fixes are brought to life

    Visit
  • 2IT

    Where the IT team procures and manages software, deploys it in a stable infrastructure, and supports/improves systems to ensure the success of users

    Visit
  • 1Security Operations Center

    Where incidents are detected, investigated and resolved, and where the security team oversees compliance and identity management

    Visit
  • LLobby

    The ground floor

    Visit
Elevator