Welcome to the Advanced Data Enterprise
An interactive visualization of how data powers organizations of all shapes and sizes, across every floor and every team.
Come In
How much does data matter for enterprises today?
Take a tour to see how data improves productivity and profitability across an advanced data enterprise.
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6Executive Level
Where decisions shape the product road map, digital transformation initiatives, customer outcomes and, ultimately, the bottom line
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5Sales
Where the sales team looks for opportunities and develops rapport with existing and new customers; organizes customer-facing presentations and forecasts future sales
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4Service and Support
Where the service and support teams solve customer concerns, track customer behavior, collect feedback and streamline support processes
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3Software Engineering/App Dev
Where new products and services are built, and new features, updates and fixes are brought to life
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2IT
Where the IT team procures and manages software, deploys it in a stable infrastructure, and supports/improves systems to ensure the success of users
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1Security Operations Center
Where incidents are detected, investigated and resolved, and where the security team oversees compliance and identity management
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LLobby
The ground floor
Learn About Key Initiatives & Outcomes
Learn About Key Data Sources
Learn About Customer Stories
Learn About Relevant Splunk Solutions
Hybrid-multicloud evolution
Optimize performance of IT systems by modernizing infrastructure; extend visibility, monitoring and control across private and public clouds using distributed microservices-based workloads
Improve operational efficiency
Integrate management tools to quickly identify and fix issues, achieve cost efficiencies and proactively prevent service disruption
Remote work enablement
Address IT's need for improved visibility to ensure that remote work access is performant and secure
Logs, metrics and traces
Data types that are key to achieving observability
Network data
Data related to network usage and performance, including traffic patterns, latency, usable bandwidth, etc.
System data
Data collected from IT systems like servers and storage arrays relating to their utilization, health and performance
Analytics data
Data collected and aggregated to generate insights and guide actions to improve IT operations
Case management
Help desk tickets, alerts recording details of incidents and responses
Care.com Refactors Monoliths Into Microservices With Splunk Observability
Care.com experienced faster problem resolution and accelerated releases.
Learn More >
TransUnion Invests in Enterprise Monitoring, Machine Learning
With full visibility into its end-to-end transaction flow, the financial services company experienced improved service availability and security.
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Splunk Infrastructure Monitoring
Delivers real-time infrastructure monitoring and troubleshooting for all environments — on-prem, hybrid or multicloud
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Splunk Real User Monitoring
Makes identifying and eliminating customer-facing issues across entire architectures faster
Learn More >
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6Executive Level
Where decisions shape the product road map, digital transformation initiatives, customer outcomes and, ultimately, the bottom line
-
5Sales
Where the sales team looks for opportunities and develops rapport with existing and new customers; organizes customer-facing presentations and forecasts future sales
-
4Service and Support
Where the service and support teams solve customer concerns, track customer behavior, collect feedback and streamline support processes
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3Software Engineering/App Dev
Where new products and services are built, and new features, updates and fixes are brought to life
-
2IT
Where the IT team procures and manages software, deploys it in a stable infrastructure, and supports/improves systems to ensure the success of users
-
1Security Operations Center
Where incidents are detected, investigated and resolved, and where the security team oversees compliance and identity management
-
LLobby
The ground floor
Learn About Key Initiatives & Outcomes
Learn About Key Data Sources
Learn About Customer Stories
Learn About Relevant Splunk Solutions
Better identify ideal customers/prospects
Give sales teams the right data to improve prospecting and people management
Increase pipeline and forecasting accuracy
Refine pipeline stages and accurately track activity to better equip sales teams
Create more upsell and cross-sell opportunities
Predict each customer’s likelihood of responding to a cross-sell or upsell offer
In-store/online sales data
Volume of sales of specific products and services across channels
Competitive intelligence
Data related to competitors including pricing, market share, product advantages and deficiencies
Market share
Percent of sales controlled by the company or product
Referral activity
Data that shows where and why sales opportunities originated
Call/meeting logs
Data that tracks customer engagements, activities and outcomes with individuals on the sales team
Networld Gains Real-Time Business Insight Into Web Data for Fast Decision-Making
With just a few clicks, the Networld team knows overall sales performance, top product categories and more.
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Ferguson Enhances Customer Service, Profits With Splunk Cloud
Access to individual buyer needs helped Ferguson improve customer satisfaction.
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Splunk Enterprise
Turn data into answers with intuitive, machine-learning-powered analytics
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Splunk Cloud Platform
Search, analyze, visualize and act on your data with a flexible, secure and cost-effective data platform service
Learn More >
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6Executive Level
Where decisions shape the product road map, digital transformation initiatives, customer outcomes and, ultimately, the bottom line
-
5Sales
Where the sales team looks for opportunities and develops rapport with existing and new customers; organizes customer-facing presentations and forecasts future sales
-
4Service and Support
Where the service and support teams solve customer concerns, track customer behavior, collect feedback and streamline support processes
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3Software Engineering/App Dev
Where new products and services are built, and new features, updates and fixes are brought to life
-
2IT
Where the IT team procures and manages software, deploys it in a stable infrastructure, and supports/improves systems to ensure the success of users
-
1Security Operations Center
Where incidents are detected, investigated and resolved, and where the security team oversees compliance and identity management
-
LLobby
The ground floor
Learn About Key Initiatives & Outcomes
Learn About Key Data Sources
Learn About Customer Stories
Learn About Relevant Splunk Solutions
Achieve 360-degree views of each customer
Avoid silos and give teams 360-degree customer visibility into brand interactions
Remove friction from customer interactions
Engage in customers' preferred communication channels and provide self-service support — including FAQs, knowledge bases, chatbots
Pivot customer service to a profit center
Provide service agents with tools that provide real-time customer data
Invest in customer support automation
Use insight into common customer questions and needs to build AI-assisted chat and self-service workflows
Loyalty data
Data consumers allow brands to gather about them in exchange for more relevant or compelling offers
Omnichannel support records
Data on how customers interact with a brand across all communication channels
IoT/device telemetry data
Data related to customer usage patterns and preferences
Agent insights
Data gleaned by customer service and support agents during customer interactions
In-store/online sales data
Volume of sales of specific products and services across channels
Domino's Ingredients for Exceptional Customer Experience
The largest pizza chain in the world takes a data-first approach to everything, from security operations to daily customer interactions.
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Operational Visibility Into Real-Time Payments Improves Customer Experience at Cuscal
Proactive monitoring enables Cuscal to pre-empt any client issues.
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BookMyShow Uses Data to Amplify Innovation, Improve Customer Experience
The ticket company now has an instant overview of system health and customer behavior.
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Splunk Enterprise
Turn data into answers with intuitive, machine-learning-powered analytics
Learn More >
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6Executive Level
Where decisions shape the product road map, digital transformation initiatives, customer outcomes and, ultimately, the bottom line
-
5Sales
Where the sales team looks for opportunities and develops rapport with existing and new customers; organizes customer-facing presentations and forecasts future sales
-
4Service and Support
Where the service and support teams solve customer concerns, track customer behavior, collect feedback and streamline support processes
-
3Software Engineering/App Dev
Where new products and services are built, and new features, updates and fixes are brought to life
-
2IT
Where the IT team procures and manages software, deploys it in a stable infrastructure, and supports/improves systems to ensure the success of users
-
1Security Operations Center
Where incidents are detected, investigated and resolved, and where the security team oversees compliance and identity management
-
LLobby
The ground floor
Learn About Key Initiatives & Outcomes
Learn About Key Data Sources
Learn About Customer Stories
Learn About Relevant Splunk Solutions
Cloud-based security analytics
Create a central repository for data generated by numerous security tools, providing cost efficiency, scale and flexibility
Automation to free up security analyst time/accelerate detection and response
Allow security analysts to focus on priority alerts and complex threat detection
Shift left, implement DevSecOps
Embed and automate application security capabilities earlier in the software development life cycle
Network activity/security events
Data and alerts generated by security controls (such as firewalls, IDS/IPS, net flow) to identify potential security incidents
Threat intelligence feeds
Streams of data related to potential or current threats to an organization’s security, including free indicator feeds, paid feeds and bulletins
Endpoint activity
Data collected from devices about user activity, analyzed to detect threat patterns and generate alerts
Identity and access data
Data generated from users' application usage patterns, which are analyzed to identify suspicious user behavior
Case management/ticketing data
Data related to help desk tickets, alerts and incidents
McGraw Hill Amplifies Security Efficiency With Splunk SOAR
The company now sees faster response times and increased ROI.
Learn More >
Norlys Accelerates Incident Response to Save 35 Hours Every Week
The energy giant has integrated threat intelligence, automated repetitive tasks and centralized investigations.
Learn More >
Slack Unlocks Data to Empower Collaboration
The company now verifies security across all products and applications for its more than 12 million daily active users.
Learn More >
Transforming Intel’s Security Posture With Innovations in Data Intelligence
Intel partnered with Splunk to hunt the most sophisticated threats.
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Splunk Enterprise Security
Combats threats with actionable intelligence and advanced analytics at scale
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Splunk SOAR
Provides security orchestration, automation and response for the modern SOC
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Splunk User Behavior Analytics
Secures against unknown threats through user and entity behavior analytics
Learn More >
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6Executive Level
Where decisions shape the product road map, digital transformation initiatives, customer outcomes and, ultimately, the bottom line
-
5Sales
Where the sales team looks for opportunities and develops rapport with existing and new customers; organizes customer-facing presentations and forecasts future sales
-
4Service and Support
Where the service and support teams solve customer concerns, track customer behavior, collect feedback and streamline support processes
-
3Software Engineering/App Dev
Where new products and services are built, and new features, updates and fixes are brought to life
-
2IT
Where the IT team procures and manages software, deploys it in a stable infrastructure, and supports/improves systems to ensure the success of users
-
1Security Operations Center
Where incidents are detected, investigated and resolved, and where the security team oversees compliance and identity management
-
LLobby
The ground floor
Learn About Key Initiatives & Outcomes
Learn About Key Data Sources
Learn About Customer Stories
Learn About Relevant Splunk Solutions
Optimizing user experience
Develop new features and capabilities to drive differentiated experiences and, ultimately, better user experience
Embracing container-based microservices architectures
Modify individual features and capabilities without needing to rewrite the entire application by using loosely coupled services instead of monolithic applications
Plan and design for the future
Provide developers real-time data on user experience and usage patterns, and automate troubleshooting and response
Resource consumption data
Data that shows an application's (or microservice's) compute, storage and networking consumption
API data
Data related to how an application communicates with another application (or microservices)
Bug data
Data related to how many bugs are identified, how they are fixed, and how quickly they are fixed
Performance data
Data related to how applications or microservices are performing (availability, latency, etc.) and the resulting user/digital experiences
Customer data
Data related to customer interactions with applications, features used (or not), and data input into application
Care.com Refactors Monoliths Into Microservices With Splunk Observability
The family care platform company holistically understands its entire environment to find and fix errors faster.
Learn More >
Quantum Metric Experiences 96% Faster Application Development With Splunk
The company has clear visibility into their architecture to better fulfill customer needs.
Learn More >
Hyatt Reduces MTTR and Gives Developers More Time to Innovate
Real-time, enterprise-wide insights have helped Hyatt quicken troubleshooting and improve guest experience.
Learn More >
Splunk Observability Cloud
Solve problems in seconds with the only full-stack, analytics-powered and OpenTelemetry-native Observability Cloud
Learn More >
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6Executive Level
Where decisions shape the product road map, digital transformation initiatives, customer outcomes and, ultimately, the bottom line
-
5Sales
Where the sales team looks for opportunities and develops rapport with existing and new customers; organizes customer-facing presentations and forecasts future sales
-
4Service and Support
Where the service and support teams solve customer concerns, track customer behavior, collect feedback and streamline support processes
-
3Software Engineering/App Dev
Where new products and services are built, and new features, updates and fixes are brought to life
-
2IT
Where the IT team procures and manages software, deploys it in a stable infrastructure, and supports/improves systems to ensure the success of users
-
1Security Operations Center
Where incidents are detected, investigated and resolved, and where the security team oversees compliance and identity management
-
LLobby
The ground floor
Learn About Business Success
Learn About Security Realities
Learn About The Necessity of Observability
Learn About Internal Transformation
Business
Success
Data innovators are more profitable, productive and successful.
more revenue from their own data as their competitors.
of data innovators have improved speed/quality of decision-making through better data use.
as likely to exceed customer retention goals.
Security
Realities
Security is harder than ever — but automation, analytics and additional data-driven strategies can help.
of organizations enrich their security analytics with other data sources.
of security and IT leaders report that remote workers are harder to secure.
of organizations say they’re increasing security spending this year.
The
Necessity of
Observability
Observability leaders come out on top in a more complex, more multicloud-dominated world.
more likely to report strong success with digital transformation.
better visibility into their security posture, versus lagging organizations.
60% more new products developed in the last 12 months.
Internal
Transformation
Leaders in data innovation are two to three times as likely as beginners to say they have fundamentally changed.
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6Executive Level
Where decisions shape the product road map, digital transformation initiatives, customer outcomes and, ultimately, the bottom line
-
5Sales
Where the sales team looks for opportunities and develops rapport with existing and new customers; organizes customer-facing presentations and forecasts future sales
-
4Service and Support
Where the service and support teams solve customer concerns, track customer behavior, collect feedback and streamline support processes
-
3Software Engineering/App Dev
Where new products and services are built, and new features, updates and fixes are brought to life
-
2IT
Where the IT team procures and manages software, deploys it in a stable infrastructure, and supports/improves systems to ensure the success of users
-
1Security Operations Center
Where incidents are detected, investigated and resolved, and where the security team oversees compliance and identity management
-
LLobby
The ground floor
